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Adsmom Blog

Competitive intelligence playbooks

Weekly reads built on top of the Adsmom MCP. Market-level patterns, uncontested segments, creative shifts, and the questions you can answer in 20 minutes if your tools can query the data directly.

Creative Research
Why 5% of Vauxhall's Meta ads drove 80% of their reach in the last 30 days

5.1% of Vauxhall's Meta ads pulled 80% of the brand's reach in May. Five ads, 25 million reach. Inside the Pareto curve of one UK auto brand's account.

By Kristians Lancmanis3 June 20264 min readRead
Creative Research
EDEKA turned whipped cream into a World Cup play ten days before kickoff

EDEKA can't say 'World Cup' in their ads. Germany's biggest grocer wrote around FIFA's protected words with a whipped cream called Freistoßsahne.

By Kristians Lancmanis2 June 20264 min readRead
Share of Voice
Inside the Rimi Riga Marathon brand battle on Meta

46,313 runners. Three brands, three different plays around the Rimi Riga Marathon. Inside how each one connected to the moment on Meta.

By Kristians Lancmanis29 May 20264 min readRead
Baltic Markets
A Latvian bank just named a competitor in its Meta ads

Indexo launched a Meta ad May 22 calling out Swedbank's June 1 fee hike. 48 new ads in 7 days, named competitor in copy. Escalation took 11 days.

By Kristians Lancmanis25 May 20265 min readRead
Creative Research
Revolut's Two Top Performing Meta Ads This Week Star A German World Cup Winner And His Wife

Revolut launched 146 new Meta ads in 20 languages this week. The two top performers were the same German campaign starring Mario and Ann-Kathrin Götze.

By Kristians Lancmanis20 May 20265 min readRead
Ad Intelligence
Four Latvian Pharmacies Launched 48 New Ads Last Week, and the Top Performers All Targeted Women

Apotheka, Mēness, Euroaptieka, and BENU launched 48 new Meta ads last week. The top creative from three of them was women only.

By Kristians Lancmanis18 May 20265 min readRead
Ad Intelligence
How to instantly analyze competitor ads using AI

Discover how artificial intelligence can revolutionize your competitive analysis and help you identify winning ad strategies in seconds.

By Adsmom6 September 20257 min readRead
Ad Intelligence
Maximizing Meta Ads library data

Learn advanced techniques to extract maximum value from Meta's Ad Library and turn public data into competitive advantage.

By Adsmom2 September 20256 min readRead
Ad Intelligence
Where to get ideas for new ads?

Explore the best sources of inspiration for creating compelling ad campaigns that convert and engage your target audience.

By Adsmom29 August 20255 min readRead
Ad Intelligence
AI and competitive ad intelligence

Understand how artificial intelligence is transforming competitive intelligence and providing deeper insights into market dynamics.

By Adsmom25 August 20258 min readRead
Ad Intelligence
Creative testing is the key

Discover why systematic creative testing is essential for advertising success and how to implement effective testing frameworks.

By Adsmom18 August 20256 min readRead
Ad Intelligence
Creative + Performance data = great ads

Learn how combining creative insights with performance data creates a powerful framework for producing high-converting advertisements.

By Adsmom12 August 20257 min readRead