NewTikTok, Google and Meta are live in Adsmom. See all competitor ads in seconds.

Share of voice. Spend. Cadence.
All in one dashboard.

Meta impressions, TikTok plays, Google views — normalised to one comparable metric. Understand not just what competitors run, but how hard they're pushing.

Ad Research
Apr 9, 2026 – May 8, 2026
7D30D3M6M12M
Share of Voice (by cumulative ad reach)
50%
40%
10%
0%
MEO
@meo
50% / 23.9m
Vodafone Portugal
@vodafonePT
40% / 19.2m
NOS
@nosportugal
10% / 4.77m
DIGI Portugal
@digipt
0% / 115k
Ad activity over time
New AdsActive AdsShare of Voice
09.04 – 15.04
16.04 – 22.04
23.04 – 29.04
30.04 – 06.05
07.05 – 08.05
DIGI Portugal
@digipt
0
0
0
1
0
MEO
@meo
25
10
91
26
10
NOS
@nosportugal
45
11
0
0
0
Vodafone Portugal
@vodafonePT
27
28
29
27
8

One comparable view across every ad library.

Facebook
Instagram
TikTok
Google
YouTube
Adsmom
200M+ ads tracked daily

Reach, impressions, views, ranges — every platform reports differently. Adsmom normalises them daily and powers the reach + timeline charts above. Don't want to click through dashboards? Ask Sense in plain English, or pipe it into your stack via MCP.

Every metric your team actually needs. Nothing more.

Core metric
Share of Voice
Normalised across platforms. Compare Meta impressions to TikTok plays to Google views in one number — daily, by country and format.
Spend intelligence
Estimated Ad Spend
Spend modelled per creative, updated daily. See exactly where competitors are concentrating budget — not just that they're spending.
Timing
Creative Cadence
How many new ads does each competitor launch per week? Cadence signals intent. A sudden spike means a campaign just started.
Performance signal
Ad Longevity
How long has each creative been running? Ads that run long are profitable ads. Short-lived ones are tests that failed.
Platform breakdown
Platform Mix
See how competitors split budget across Meta, TikTok, and Google. A shift in mix is often the earliest signal of a strategic change.
Historical
Historical Trends
12+ months of data on every brand. Compare this quarter to last quarter, or Q4 this year to Q4 last year.

How does it actually work?
Five questions, answered.

We aggregate every individual ad from every platform, then normalise reach into impressions using frequency. Apply your industry's CPM and you have spend. We let you adjust both CPM and frequency yourself, because you know your category better than we do.

Still curious? Talk to the team →
Know what your competitors are spending.Before your next planning cycle.

7 days free. No credit card. Full insights access from day one.