Ads tell half the story.
Organic tells the rest.
Track competitors' organic TikTok and Instagram accounts next to their paid campaigns. Engagement leaderboards, posting cadence, share of voice — the strategy behind the media plan, refreshed daily.
Organic is where strategy
shows up first.
Before a competitor puts money behind a message, they post it. New positioning gets tested as organic content, creators get trialled before they get contracts, and the hooks that work organically become next quarter's ad campaigns. Watch the organic feed and you see the paid strategy weeks early.
Adsmom tracks the TikTok and Instagram accounts you point it at — brands and creators — and turns their posting into comparable numbers: engagement rate, posts per week, views, follower growth, share of voice. The same accounts sit next to their paid campaigns in one workspace, so “what are they doing?” finally has a complete answer.
Every account, measured the same way.
Every tracked account ranked by engagement rate — followers, posts per week, and average engagement per post in one table.
Who owns the conversation in your category, by engagement. Watch it shift week to week as competitors push or go quiet.
Posts per week, follower growth, and engagement over time. A cadence break is often the first sign of a strategy change.
Organic TikTok and Instagram posts from tracked accounts sit in Explore next to the ad libraries — same filters, same collections.
Spot the posts that later become ads. When an organic hook starts working, you see it before the media budget follows.
The Organic post tracker blueprint watches an account and sends an AI review of what they publish — to email, Slack, or Teams.
Every post they publish,
in one feed.
The organic Explore feed — semantic search, engagement filters, and collections over every tracked account's posts, sitting right next to the paid ad libraries. Compare what they promote against what they post.
How social tracking works.
Four questions, answered.
Organic tracking covers TikTok and Instagram — public posts from the brand and creator accounts you choose to track. Paid coverage (Meta, TikTok, Google, LinkedIn) lives in the same workspace, so both sides of a competitor's strategy sit together.
Point Adsmom at the accounts that matter in your category. The dashboards fill themselves.