NewAdsmom Raises More than $600,000 Investment

Ads tell half the story.
Organic tells the rest.

Track competitors' organic TikTok and Instagram accounts next to their paid campaigns. Engagement leaderboards, posting cadence, share of voice — the strategy behind the media plan, refreshed daily.

Adsmom TikTok Organic dashboard — engagement leaderboard, share of voice, follower growth

Organic is where strategy
shows up first.

Before a competitor puts money behind a message, they post it. New positioning gets tested as organic content, creators get trialled before they get contracts, and the hooks that work organically become next quarter's ad campaigns. Watch the organic feed and you see the paid strategy weeks early.

Adsmom tracks the TikTok and Instagram accounts you point it at — brands and creators — and turns their posting into comparable numbers: engagement rate, posts per week, views, follower growth, share of voice. The same accounts sit next to their paid campaigns in one workspace, so “what are they doing?” finally has a complete answer.

Every account, measured the same way.

Leaderboard
Engagement leaderboard
Every tracked account ranked by engagement rate — followers, posts per week, and average engagement per post in one table.
Share
Share of voice
Who owns the conversation in your category, by engagement. Watch it shift week to week as competitors push or go quiet.
Cadence
Posting cadence
Posts per week, follower growth, and engagement over time. A cadence break is often the first sign of a strategy change.
Feed
Every post, browsable
Organic TikTok and Instagram posts from tracked accounts sit in Explore next to the ad libraries — same filters, same collections.
Signal
Organic-to-paid signal
Spot the posts that later become ads. When an organic hook starts working, you see it before the media budget follows.
Automation
Flows on organic posts
The Organic post tracker blueprint watches an account and sends an AI review of what they publish — to email, Slack, or Teams.

Every post they publish,
in one feed.

The organic Explore feed — semantic search, engagement filters, and collections over every tracked account's posts, sitting right next to the paid ad libraries. Compare what they promote against what they post.

Adsmom Instagram Organic Explore feed — tracked brands ranked by engagement rate

How social tracking works.
Four questions, answered.

Organic tracking covers TikTok and Instagram — public posts from the brand and creator accounts you choose to track. Paid coverage (Meta, TikTok, Google, LinkedIn) lives in the same workspace, so both sides of a competitor's strategy sit together.

Still curious? Talk to the team →
See what they post,not just what they promote.

Point Adsmom at the accounts that matter in your category. The dashboards fill themselves.