The top 200 Meta advertisers in a whole country
Every brand that advertised on Meta in a country, ranked by the gross reach of everything they ran, with the number of ads each one ran and the age of the people who saw them. Estonia, Latvia and Lithuania are built. Any country in the EU or the UK on request.
- 01Maxima LT22,487,573
- 02Lidl Lietuva20,397,077
- 03IKEA17,312,600
Three countries, one month
July 2026 is done for all three. Each country gets its own top 200, counted exactly the same way, so you can put them side by side. We build the same thing for any country in the EU or the UK.
- Advertisers ranked
- 200
- Ads in July
- 28,842
- Top brand, gross reach
- 9,596,696
- 200th brand, gross reach
- 663,757
- Advertisers ranked
- 200
- Ads in July
- 24,420
- Top brand, gross reach
- 13,499,759
- 200th brand, gross reach
- 905,278
- Advertisers ranked
- 200
- Ads in July
- 46,514
- Top brand, gross reach
- 22,487,573
- 200th brand, gross reach
- 1,799,859
View the top 5, rest available on request
The first five in each country, with the ad counts next to them. The useful part is further down the list, where the brands you actually compete with sit.
| # | Advertiser | Ads in July | July SOV (est) | SOV per ad |
|---|---|---|---|---|
| 01 | Maxima LT | 169 | 22,487,573 | 133,062 |
| 02 | Lidl Lietuva | 246 | 20,397,077 | 82,914 |
| 03 | IKEA | 125 | 17,312,600 | 138,500 |
| 04 | Kelionių akademija | 726 | 15,356,979 | 21,152 |
| 05 | BITĖ Lietuva | 547 | 15,077,230 | 27,563 |
Look at the ads column next to the SOV column. Kelionių akademija ran 726 ads and came fourth. IKEA ran 125 and came third. Running more ads does not get you a better rank.
Same country, same month, different people
Every row is split into seven age groups. IKEA and Coop Eesti ended July 346,916 apart in Estonia, and their audiences look nothing alike.
IKEA took 1,317,092 of its Estonian gross reach from 18 to 24 year olds. Coop Eesti took 301,456. There is a seventh group, Meta’s own Unknown, and it stays under 1,600 for both.
How the number is built
These are estimates. Here is exactly what they count.
July SOV is gross reach: the reach of every ad a brand ran, added together, for 1 to 31 July. The same person can see several of those ads, so it is not a count of unique people, and it is not impressions.
We know how long each ad ran for. Its reach is spread over those days, and only the July part counts. An ad that started in spring brings its July share and nothing else.
We start from every advertiser running in the country, not a shortlist of brands we already knew. Then we check that nobody left out should have made the 200.
A few late-added ads sit outside our index, under 1% of it. Spend is not in the file. Meta only publishes that for political ads, and we do not guess it.
A Facebook page. A brand with several pages shows up as several rows. IKEA has three rows in the combined list, one for each country.
Talk to our team to get the full list
Thirty minutes. We open the file on the call, show you your own category and price it from there.
- The full 200 for the countries you pick
- The age split and the single-ad sheets
- You can share it inside your company
KristiansCEO
KsenijaPartnerships Lead
DanielsPartnerships LeadWhat we have, and what we can build
- Meta, for Estonia, Latvia and Lithuania
- July 2026, done for all three
- A fourth list with all three countries together
- The age split and the single ads behind every brand
- A longer list. Top 500 instead of top 200
- Other months, and every month from here on
- Any other country in the EU or the UK
- Just your category, so the list is only your competitors