NewTikTok, Google and Meta are live in Adsmom. See all competitor ads in seconds.

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Real-time alerts when a competitor launches a campaign, shifts spend, kills a top performer, or breaks pattern. Slack, email, webhook. The signal, not the noise.

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# competitor-watch
4 members · Adsmom alerts route here
Today
AdsmomAPP4m ago
New campaign detected
Nike just launched a new Reels series in DACH.
12 ads · all video · hook = "What if every shoe…" · first seen 4 minutes ago
View adsMute brand
AdsmomAPP27m ago
Spend shift alert
Adidas increased Meta spend in UK by 47% week-over-week.
Three new audiences targeted · format mix unchanged · CPM holding flat
View shiftOpen report
AdsmomAPP2h ago
Top performer killed
Puma stopped running its top-performing ad ("Run the city") after 47 days.
Reach was 2.3M · est. spend €88K · still active in two adjacent markets
View adReplicate signal
AdsmomAPP5h ago
Format shift
Nike's first YouTube Shorts campaign just went live.
6 ads · 9:16 · creative reuses Reels hook · est. spend €14K so far
View adsPin to digest
Message #competitor-watch

The signal,
not the noise.

Adsmom's index updates daily. Sense compares yesterday's snapshot to today's: new campaigns, spend shifts, paused top performers, format breaks, audience changes. Only meaningful deltas trigger an alert. Threshold tuning per brand and per channel, so you do not get spammed with low-signal noise. The rule of thumb: if you would care about it on Monday, you'll get it. If not, you won't.

Routing is yours. Slack, email, webhook, mobile push, Microsoft Teams. Send high-priority shifts to a focused channel and weekly digest for everything else. Mute brands you do not care about. Pause during weekends. Replay last week's stream the moment you're back at your desk.

Six alert types. Every signal a strategist needs.

Launch
New campaign
First time we see a brand running a new set of ads on a platform. Hook detection, format breakdown, est. spend included.
Spend
Spend shift
Week-over-week budget changes by brand, platform, country, or format. Threshold tuning per signal so micro-noise stays muted.
Pause
Top performer killed
When a competitor's high-reach ad stops running. Often the cleanest signal a campaign is ending or a creative is being rotated.
Format
Format shift
First time we see a brand using a new format (Reels, Shorts, Carousels). Catches strategy moves before the spend lands.
Audience
Audience change
New countries, new age brackets, new interest targets. The earliest signal a brand is testing a new market or persona.
Cadence
Cadence break
A brand that posts daily suddenly goes silent, or vice versa. Catches both seasonal pulses and full strategic resets.

Build the rule once.
Route it forever.

Plain-English rule composer. Pick the brand, the trigger, the geo, the platform, and where the alert lands. Save, mute, edit any time.

Alert rule
WHENNikelaunches a new campaigninDACHonMeta or TikTok
SEND TOcompetitor-watchasHigh priority
Routes to:
SlackEmailWebhookMobile pushMS Teams

How alerts actually work.
Four questions, answered.

Within 4 hours of a new ad being detected, on average. New campaigns and spend shifts: same-day. Top-performer kills: within 24 hours. The detection latency is the platform-side bottleneck, not ours, so we lean on parallel crawl windows to keep it tight.

Still curious? Talk to the team →
Stop refreshing the ad library.Get the alert instead.

Real-time alerts on every plan. Set up your first rule in under 5 minutes.