A Milan-based performance agency had a hunch their biggest retail competitor had pivoted creative and audience. The platform's own ad library couldn't prove it.
Insights surfaced 90 days of creative rotation and audience segments. The competitor had quietly de-prioritised 35–44 women and doubled down on 25–34 men.
The agency reallocated to the under-competed 35–44 segment. Reach costs dropped that week. CPA followed within the quarter.
"We wouldn't have spotted that pattern manually. We identified it on a Tuesday and had a revised media plan approved by Friday."
Tracking competitor SOV across Estonia, Latvia, and Lithuania ate half of every Monday. Two people pulling exports, stitching spreadsheets, rebuilding the same view.
Adsmom now aggregates every competitor across the three Baltic markets in one Insights dashboard. Platform breakdown, SOV by country, spend index, creative cadence, all there by default.
The 12 hours go back into running experiments and reacting to competitor launches. Leadership gets the same context without the wait.
"We track 11 competitors across three countries. Before Adsmom that took two people half a day a week. Now I open one dashboard."
Competitive briefings were fully client-driven. Days of normalisation per request, and the landscape had often moved by the time the brief shipped.
Adsmom now runs across every account. Automated weekly digests and real-time alerts catch competitor spend or creative shifts the moment they hit. SOV snapshots take minutes, not days.
Clients stopped asking for competitive context, they receive it ahead of time. The capability is now positioned as a differentiated service.
"We used to spend 40 hours a month per account on competitive prep. That's essentially zero now, and the hours go to actual strategy. Clients notice."
Four-plus hours a week in the Meta Ad Library. No spend, no reach, no way to tell which ads were working versus just running. Context was guesswork.
Explore Ads gave them the full library plus spend estimates, reach data, and ad longevity. Plain-language questions to AI Intelligence return structured answers in seconds.
Half-day research is now a focused 20-minute session. The team walks into briefings with data instead of impressions.
"The biggest change isn't the time saving. It's the quality of the conversation in briefings. Before Adsmom we were guessing. Now we have data."
In personal finance, a competitor's new rate-focused angle can move the market overnight. Irregular manual checks and weekly summaries were already stale by the time they landed.
Daily refresh plus real-time alerts watch the full competitive set. Daily snapshots replaced the weekly summaries that were too slow to act on.
Same-day reactions to competitor moves. Landing-page messaging, budget allocation, and offer structures now change against what's running, not what ran last week.
"If a competitor drops a new rate-focused ad on a Monday and we don't know until Friday, we've lost the week. Adsmom means we know by Monday afternoon."
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